What are cookies?
For almost any modern website to work properly, it needs to collect certain basic information on its users. To do this, a site will create files known as cookies – which are small text files – on its users’ computers. These cookies are designed to allow the website to recognise its users on subsequent visits, or to authorise other designated websites to recognise these users for a particular purpose.
Cookies do a lot of different jobs which make your experience of the Internet much smoother and more interactive. For instance, they are used to remember your preferences on sites you visit often, and to help you navigate between pages more efficiently. They also help ensure that the advertisements that you see online are more relevant to you and your interests. Much, though not all, of the data that they collect, is anonymous, though some of it is designed to detect browsing patterns and approximate geographical location to improve the user experience.
Some websites may also contain images called ‘web beacons’ (also known as ‘clear gifs’). Web beacons only collect limited information, including a cookie number, a timestamp, and a record of the page on which they are placed. Websites may also carry web beacons placed by third party advertisers. These beacons do not carry any personally identifiable information and are only used to track the effectiveness of a particular campaign (for example by counting the number of visitors).
Information collected by cookies and web beacons is not personally identifiable.
We collect a number of cookies from our users for various reasons, not least to track our own performance – but also to let us serve you content tailored to your own specifications, hopefully improving your overall experience of the site. Amongst other things, allow us to calculate how many visitors we have – anonymously, of course – and how long they stay on our site.
We believe that your experience of the site would be adversely affected if you opted out of the cookies we use.
What types of cookies are there and which ones do we use?
There are two types of cookie:
- Persistent cookies remain on a user’s device for a set period of time specified in the cookie. They are activated each time the user visits the website that created the particular cookie.
- Session cookies are temporary. They allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Once you close the browser, all session cookies are deleted.
Cookies also have, broadly speaking, four different functions and can be categorised as follows: ‘strictly necessary’ cookies, ‘performance’ cookies, ‘functionality’ cookies and ‘targeting’ or ‘advertising’ cookies.
Strictly necessary cookies are essential to navigate around a website and use its features. Without them, you wouldn’t be able to use basic services. These cookies do not gather information about you that could be used for marketing or remembering where you’ve been on the internet.
Examples of how we use ‘strictly necessary’ cookies include setting unique identifiers for each unique visitor, so site numbers can be analysed.
Performance cookies collect anonymous data for statistical purposes on how visitors use a website, they don’t contain personal information, and are used to improve your user experience of a website.
Here are some examples of how we use performance cookies: Gathering data about visits to the Website, including numbers of visitors and visits, the length of time spent on the site, pages clicked on or where visitors have come from.
Information supplied by performance cookies helps us to understand how you use the Website; for example, whether or not you have visited before, what you looked at or clicked on and how you found us. We can then use this data to help improve our services. We generally use independent analytics companies to perform these services for us and when this is the case, these cookies may be set by a third party company (third party cookies).
Functionality cookies allow users to customise how a website looks for them: they can remember usernames, language preferences and regions, and can be used to provide more personal services like local weather reports and traffic news.
Here are some examples of how we use functionality cookies: Restricting the number of times you’re shown a particular advertisement (which is sometimes called ‘frequency capping’) and remembering if you’ve been to the site before so that messages intended for first-time users are not displayed to you.
Advertising and targeting cookies are used to deliver advertisements more relevant to you, but can also limit the number of times you see an advertisement and be used to chart the effectiveness of an ad campaign by tracking users’ clicks. They can also provide security in transactions. They are usually placed by third-party advertising networks with a website operator’s permission but can be placed by the operator themselves. They can remember that you have visited a website, and this information can be shared with other organisations, including other advertisers. They cannot determine who you are though, as the data collected is never linked to your profile.
The two main ways we use advertising and targeting cookies are set out below:
- Interest-based advertising (or online behavioural advertising) is where cookies are placed on your device by our third party service providers which remember your web browsing activity and group together your interests in order to provide you with targeted advertisements which are more relevant to you when you visit WebEnglish.se. Your previous web browsing activity can also be used to infer things about you, such as your demographics (age, gender etc.). This information may also be used to make the advertising on WebEnglish.se more relevant to you.
- ‘Retargeting’ is a form of interest-based advertising that enables our advertising partners to show you advertisements based on your online browsing activity away from the Website. This allows companies to advertise to people who previously visited their website. These cookies will usually be placed on your device by third-party advertising networks and we have listed the main third party networks we work with below.
Without these cookies, online advertisements you encounter will be less relevant to you and your interests. If you would like more information about interest-based advertising, including how to opt-out of these cookies, please visit www.youronlinechoices.com
How do I control my cookies?
You should be aware that any preferences will be lost if you delete cookies and many websites will not work properly or you will lose some functionality. We do not recommend turning cookies off when using our Website for these reasons.
Most browsers accept cookies automatically, but you can alter the settings of your browser to erase cookies or prevent automatic acceptance if you prefer. Generally, you have the option to see what cookies you’ve got and delete them individually, block third party cookies or cookies from particular sites, accept all cookies, to be notified when a cookie is issued or reject all cookies. Visit the ‘options’ or ‘preferences’ menu on your browser to change settings, and check the following links for more browser-specific information.
Managing performance cookies
It is possible to opt out of having your anonymised browsing activity within websites recorded by performance cookies.
WebEnglish.se uses the following companies and you can opt out of their cookies by clicking on the relevant links. Please note that this will take you to the relevant third party’s website and generate a ‘no thanks’ cookie, which will stop any further cookies being set by those third parties.
Don’t forget that by not allowing performance cookies stops us from being able to learn what people like or don’t like about our Website in order to make it better.
Google Analytics: https://tools.google.com/dlpage/gaoptout
Managing advertising cookies
Please note that if you want to opt out from receiving targeted advertising, this does not mean that you will receive less advertising when you use our Website. This just means that the advertising you see will not be as customised to you.
However, if you still want to switch off third-party advertising cookies, you can do this by visiting the Internet Advertising Bureau’s consumer advice site, youronlinechoices.com. This will give you a list of all cookies that are currently set on your device and how to opt out of each of them. Please note that this list will contain more networks than found on WebEnglish.se. WebEnglish.se ensures that all third party advertising networks and advertisers who set cookies on our Website are signed up to this website.
We have also set out links below to some of the specific partners we work with and who set cookies on our Website, and therefore on your computer, each of which presents instructions on how to opt out of their cookies.
By continuing to use our site, you agree to the placement of cookies on your device. If you choose not to receive our cookies, we cannot guarantee that your experience will be as fulfilling as it would otherwise be.